Indira Jewelry is a fine jewelry brand that is reviving the craftsmanship of silver making in Egypt, mixing traditional and modern production techniques to produce high-quality, affordable jewelry that can be worn daily.
When Indira founder, Marwa Saadawi, began an apprenticeship in the medieval jewelry quarter in Old Cairo in her 20s, she rediscovered an old tradition of designing jewelry that is unique, long-lasting, and functional that could be passed down for generations. That was the time when Marwa set out to create an international luxury brand for young professionals. And so Indira Jewelry was born in 2017.
Indira designs use materials that come from the Earth - mainly sterling silver, gold, mother of pearl, abalone shell, and raw turquoise. Indira’s unique designs create modular jewelry pieces that are durable, beautiful, and make an individual stand out. Meanwhile, Indira is moving towards sustainable production in jewelry by producing pieces that are modular, long-lasting, and close to zero-waste to protect the environment.