Combining sustainability, modality, and functionality, Laién is a contemporary jewelry brand that focuses on getting the best out of every jewelry piece. The brainchild of designer Farida Bakry, Laién’s idea of jewelry is that it should never be boring and that’s exactly what they achieve with their versatile designs. With lots of customization, the label gives control to the wearer who decides how exactly they want to work the piece into their outfit.
Bakry got the idea for the brand while working with a pendant when a stone fell into the pendant’s loop. That small incident gave her the idea to design pieces that can be restyled in various ways, giving birth to Laién. She describes the brand as being “for the women of today who have places to be, things to do, and feelings to express”.